New York is once again in the spotlight due to a cryptocurrency advertising campaign. The XRP Mastercard advertisement from Gemini occupies a prime location in one of the most well-known places in the world.
Advertisement in Times Square
At one of the world’s busiest intersections, Times Square, an advertisement reads: 'Spend Dollars, Earn XRP.' This indicates the efforts of Gemini and Ripple to bring attention to XRP.
Gemini XRP Credit Card
The Gemini XRP Credit Card officially launched on August 25, 2025, in partnership with Ripple, Mastercard, and WebBank. It is available to U.S. customers and offers a unique rewards structure in XRP. Users can earn 4% back in XRP on fuel, EV charging, rideshare, and transit purchases, with different rates for other categories.
Collaboration of Ripple and Gemini
The release of the XRP Credit Card follows the resolution of Ripple’s long-term legal dispute with the SEC. With regulatory clarity, Gemini and Ripple are rapidly expanding XRP's role in consumer finance. This partnership also includes a $75 million credit line from Ripple to Gemini.
The XRP Mastercard advertisement in New York highlights the growing presence of cryptocurrencies in everyday consumer life and the collaboration between major players in this field.
