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Gemini's XRP Mastercard Launch Challenges Coinbase's Position in App Store

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by Giorgi Kostiuk

5 hours ago


The launch of the XRP Mastercard by Gemini marked a significant event in the cryptocurrency market, reflected in the increased interest and company rankings in the App Store.

Launch of XRP Mastercard

The launch of the XRP Mastercard by Gemini on August 25, 2025, caused a notable shift in App Store rankings, surpassing competitors like Coinbase and Robinhood. This move follows the partnership between Gemini, Ripple, and Mastercard.

User Benefits

The XRP Mastercard offers users up to 4% cashback in XRP. This initiative comes amid growing interest in XRP following recent regulatory developments, making it an attractive option for customers.

Impact of Regulatory Changes

Regulatory clarity provided by recent SEC rulings has boosted confidence in XRP and encouraged broader institutional adoption. Mastercard's involvement enhances the card's acceptance and utility across global merchant networks. Tyler Winklevoss, CEO of Gemini, expressed the vision behind this initiative:

> "By introducing a special edition of the Gemini Credit Card, we're giving customers and the XRP Army new ways to earn XRP and express their passion and loyalty."

The regulatory clarity granted by the SEC ruling has accelerated the integration of XRP into payment networks. This marks notable progress in the dynamics of the XRP ecosystem, amid increasing institutional interest and adoption.

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