In recent years, generative artificial intelligence has significantly transformed how users search for and consume information. More people are relying on AI systems for answers to their questions.
Changing Search Models
Recent data shows that zero-click searches have reached nearly 70%, indicating that users prefer to receive direct answers from AI without clicking through links. On average, AI queries are six times longer than traditional search queries, highlighting a shift in information search approaches.
Impact on Media and Content
Generative AI presents both opportunities and risks for media. In some cases, media outlets can drive new traffic if cited in AI responses. However, there is a danger of becoming invisible in AI-driven environments if their content is not surfaced. According to the Outset PR report, over 20% of crypto-native media received traffic via AI, indicating a new discovery channel.
How to Adapt to New Conditions
For journalists and editors, aligning content with AI requirements is crucial to retain audience engagement. This involves writing clear, structured texts, providing concise takeaways, and maintaining trust and authority in the content.
Generative AI is changing user habits and information search methods. Media organizations that adapt their storytelling to new requirements will be better positioned in the future information economy.
