In response to developer complaints and pressure from regulators in Brussels, Google is adjusting its monetization rules in the Play Store.
Developers Get More Breathing Room
Google announced that app developers can now redirect users to external websites to pay for subscriptions and other digital purchases. This change aims to comply with the EU's Digital Markets Act (DMA), which threatens fines for companies with excessive control over their platforms. Previously, developers were forced to use Google's in-app payment system, giving up to 30% of each transaction.
Brussels Isn’t Letting Up
In March, the European Commission accused Google of violating the DMA by restricting how developers could direct users to cheaper offers outside the Play Store. The DMA, which took effect in 2023, aims to curb the influence of big tech companies and prohibits them from self-preferencing and requires them to open their platforms to rivals.
A Delicate Balance
Google insists that bypassing its payment system could expose users to risks such as fraud and phishing. Some researchers agree with the risks but argue that Google has exaggerated the threats to defend its lucrative commission structure. The EU Commission will evaluate the new measures, and if they are deemed insufficient, Google may face fresh charges and penalties.
Google's changes represent one of the most significant overhauls of the Play Store, but ongoing pressure from regulators may require further adjustments.
