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Growth in the Crypto Industry: How Cardano and BlockDAG Approach Development

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by Giorgi Kostiuk

2 days ago


In the crypto industry, growth approaches can vary significantly among projects. This article examines the methodical development strategies of Cardano and the proactive engagement of BlockDAG.

Cardano's Methodical Approach

Cardano follows a careful, calculated approach to network development. The project initiated a phased rollout: Byron for foundational code, Shelley for staking and decentralization, and Goguen for smart contracts. Although this approach built trust in the project, it also slowed down mainstream adoption. For instance, it took over two years for ADA wallet counts to rise from 200,000 to nearly 2.5 million, with moderate growth rates.

BlockDAG's User-First Strategy

BlockDAG has taken a distinctly different route. Instead of waiting for the end of development, it began building a user base during the presale. With the X1 Miner App available to over 3 million users, the project demonstrated that community engagement can precede mainnet launch. BlockDAG has involved over 312,000 unique holders and raised nearly $393 million, showcasing its successful strategy.

Conclusion: Lessons from Growth Approaches

Cardano has proven that methodical development can build long-term trust. Meanwhile, BlockDAG shows that early utility and active participation can accelerate the growth path even before the mainnet arrives. This highlights the importance of user engagement at early stages for a successful launch.

Analyzing the approaches of Cardano and BlockDAG, it can be concluded that successful growth in the crypto industry requires strategic planning and active user engagement. These lessons will be valuable for future projects aiming for rapid and sustainable growth.

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