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How Mark Zuckerberg Shifted Facebook's Course to Stay on Top

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by Giorgi Kostiuk

3 months ago


In 2004, Mark Zuckerberg coded Facebook from a dorm room, setting the stage for a transformation from a young rebel to a pragmatic leader navigating geopolitics and global crises.

The Beginning: Creating Facebook

Facebook's journey began as a dorm room project at Harvard, aiming to connect people. The initial focus was on solving communication gaps through technology.

The Duality of Facebook and Its Consequences

The platform quickly became a tool for positive change and conflict. Facebook played key roles in significant social events, from the Arab Spring to human rights movements, but also brought about negative consequences such as misinformation spread.

Course Change: From Idealist to Pragmatist

Scandals like Cambridge Analytica led Zuckerberg to a more pragmatic course, focusing on balancing innovation with ethical commitments. A shift to the metaverse provides a new growth direction for the company.

Mark Zuckerberg's story is one of adaptation to changing era demands, offering valuable lessons for leaders and innovators, especially within the rapidly changing African context.

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