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How Metaplanet Surpassed Major Japanese Firms With Bitcoin Investments

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by Giorgi Kostiuk

14 hours ago


Tokyo-listed company Metaplanet has achieved significant success through its Bitcoin accumulation strategy and attracting new investors.

Metaplanet and Its Bitcoin Accumulation Strategy

Since late 2024, Metaplanet has shifted its focus from hospitality to digital assets. It began to regularly acquire Bitcoins, increasing its holdings, which led to a staggering 350% rise in the number of shareholders, reaching over 180,000 by June 2025.

Performance Against Japanese Giants

Metaplanet's performance has outstripped even the strongest members of the TOPIX Core 30, including Mitsubishi, Nintendo, and SoftBank, all of which achieved double-digit growth this year. In contrast, other index members like Toyota and Murata Manufacturing reported losses, highlighting a growing gap in market sentiment.

Company's Ambitious Goals for the Future

Metaplanet has set an ambitious goal of owning 1% of Bitcoin's total supply by 2027, equivalent to roughly 210,000 BTC. To achieve this, the company plans to raise $3.7 billion through a stock offering, focusing on long-term investments. In August alone, the firm invested over $100 million in Bitcoin, including a purchase of 463 BTC for $53.7 million.

Metaplanet is showcasing significant success against the backdrop of the Japanese market, and its strategic moves towards Bitcoin accumulation could reshape corporate holdings of digital assets in Japan.

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