Impact of Hamster Kombat on Sales of Electric Massage Equipment in Russia
The game Hamster Kombat has reportedly caused a surge in the sales of electric massage devices in Russia as players seek new ways to navigate around the game's repetitive currency mining process.
As per the Russian news outlet Vedomosti, the online platform Wildberries disclosed that the sales of these devices saw a nearly threefold increase in June, marking a significant surge of 179%. Furthermore, competing retailer Ozon observed a 33% boost in sales from June to July compared to the previous year.
Hamster Kombat, a popular game on Telegram, has captivated a vast global audience with its straightforward yet addictive tapping mechanism. Players engage in tapping their avatars to accumulate coins, which are then utilized for enhancements and fulfilling daily missions.
Despite the absence of tangible rewards, the game has witnessed rapid growth, garnering a massive player base of over 200 million users and achieving 100 million monthly participants in just 73 days. With a daily influx of 4-5 million new users and a YouTube channel boasting more than 10 million subscribers, Hamster Kombat has outperformed even renowned channels such as Mr. Beast.
While the game encompasses cryptocurrency elements, users are presently unable to cash out real money, making it a non-"play-to-earn" platform. There is anticipation surrounding an upcoming airdrop scheduled for later this month.
Hamster Kombat also features a news segment and a remarkably successful YouTube channel with 33 million subscribers. Noteworthy videos on PayPal’s stablecoin and FTX have garnered significant views, with one video reaching 10 million views and another achieving 54 million views.
Drawing inspiration from earlier crypto-clicker games like Notcoin, Hamster Kombat's triumph underscores the enduring appeal of straightforward and engaging gameplay intertwined with the allure of cryptocurrency.
The use of massage guns to automate gameplay has attracted the attention of the anonymous Hamster Kombat team, though they have refrained from providing any comments thus far. The game's integration with Telegram's TON blockchain and the expansion of Toncoin signal that the fusion of gaming, social media, and digital currencies is an evolving trend.
This phenomenon underscores the cultural impact of Hamster Kombat and its role in promoting cryptocurrency and blockchain technology. The game's popularity has spurred the demand for gaming accessories like massage guns in the real-world market, underscoring the economic impact of digital entertainment.
