Startup Human Behavior, founded by young entrepreneurs, is radically changing the approach to user behavior analytics using Vision AI technology.
What is Human Behavior and Their Approach to Product Analytics?
Human Behavior is a startup founded by 20-year-old Stanford dropout Amogh Chaturvedi and his 22-year-old co-founders Chirag Kawediya and Skyler Ji. They secured $5 million in funding from Y Combinator and venture funds like General Catalyst. Their core innovation lies in applying Vision AI to analyze user session replays, providing detailed understanding of user interactions with digital products without the need for lengthy setups.
Why Traditional User Behavior Analytics Fall Short?
For years, companies have relied on event-based tracking and clickstream data, which have their drawbacks. Co-founder Kawediya emphasizes that setting up trackers for every button and interaction requires a lot of time and may not capture the full context of user actions. This creates gaps in understanding and can lead to missed opportunities.
The Power of Vision AI in Deciphering Digital Interactions
The innovative technology of Human Behavior utilizes Vision AI for automatic analysis of actual user sessions, akin to human observation but with greater accuracy. Co-founder Ji explains: “Why spend hours writing code to track clicks when we can just watch the video?” This enables them to process and analyze thousands of hours of footage, extracting meaningful insights. This capability significantly enhances understanding of user engagement.
The emergence of Human Behavior and their approach to using Vision AI opens new horizons in user behavior analytics. Their success underscores the importance of innovation in the digital world and demonstrates how young entrepreneurs can change the game.
