iPhone Sales Decline Due to Weak Demand for Apple Intelligence

by Giorgi Kostiuk

2 years ago

Despite global smartphone market growth, Apple experienced a 5% decline in iPhone sales last quarter, driven by weak demand for Apple Intelligence.

Decline in iPhone Market Share

In the last quarter, iPhone's market share fell by 1% to 18% in 2024. Chinese competitors, including Xiaomi and Vivo, gained market share at the expense of Apple and Samsung. According to IDC, Apple shipped 4.1% fewer smartphones, while the overall market grew by 2.4%.

Chinese Market and Apple Intelligence

Apple Intelligence is not yet available in China, making it less attractive to local buyers. The company is seeking partners to implement AI features in China, Apple's biggest market outside the US and Europe. Sales of high-end models like Pro and Pro Max are increasing, despite overall challenges.

Competition from Chinese Manufacturers

Chinese smartphone makers are developing their own AI tools, posing additional challenges for Apple in this segment. IDC's Francisco Jeronimo noted that Chinese companies reached record shipment volumes, capturing 56% of the global smartphone market.

This past quarter was particularly remarkable for the largest Chinese smartphone vendors. They achieved a historic milestone as they shipped the highest combined volume ever in a quarter, representing 56% of the global smartphone shipments.Francisco Jeronimo

The decline in iPhone sales is attributed to the limited rollout of Apple Intelligence and growing competition from Chinese brands. To maintain its position in China, Apple must tailor its offerings to meet local market needs.

Tier I

Sector: #18291

Sealed Hiding Place Room

Resource Cache

Tier I

Requires 25% Tier Progress to Claim

Meme Cache

Tier I

Requires 50% Tier Progress to Claim

Equipment Cache

Tier I

Requires 75% Tier Progress to Claim

After collecting, hiding places will be stored in your inventory and can be opened with Keys.

Tier I

Sector: #18291

25%

50%

75%

100%

Tier II

Survivors rescued:

0 / 600

Survivors

0/0

Transmit Signal

Broadcast this sector's coordinates to other rescuers.

Other news

Senator Blumenthal Seeks Information from Cantor Fitzgerald on Tether Dealings

Senator Richard Blumenthal has requested Cantor Fitzgerald to provide records related to its business relationship with Tether, focusing on the financial gains of Commerce Secretary Howard Lutnick's family.

Satoshi Nakamura2 hours ago

Ledger Halts Sales Amid Fund Loss Investigations

Ledger has paused sales and shipments of its hardware wallets after reports of fund losses from customers in Southeast Asia who purchased devices from CryptoBilis.

Jesper Sørensen5 hours ago

Project Eleven and Quantus Collaborate on Strongpoint for Future Crypto Custody

Project Eleven has partnered with Quantus to enhance crypto custody solutions through the integration of the Quantus Network into Strongpoint, targeting support for post-quantum cryptography by Q1 2027.