Renowned Nigerian artist Joeboy thrilled attendees at YouTube's "Up Close with..." series debut in Lagos by revealing his highly anticipated upcoming album. He also introduced an innovative collaboration with the Musical Society of Nigeria (MUSON). The event, designed to offer fans an intimate experience with Africa's top musical talents, featured a fireside chat with Joeboy, shedding light on his musical journey and creative process.

The focal point of the evening was Joeboy's announcement regarding his forthcoming album, scheduled for release later in the year. He expressed his desire to adequately prepare for the launch to ensure a seamless and grand debut. Additionally, the event highlighted Joeboy's collaborative project with MUSON, resulting in orchestral reinterpretations of his popular hits. This partnership aims to showcase his versatility and the collaborative essence of Afrobeats.

YouTube's Head of Music, Sub-Saharan Africa, Addy Awofisayo, praised Joeboy's album reveal and MUSON collaboration as a testament to the innovative spirit and global ambition of African artists. The "Up Close with..." series aims to create deeper connections between artists and fans, with upcoming features on three more influential figures in the Afrobeats scene. By providing such platforms, YouTube continues to support African talent and promote it on a global scale.

As part of its commitment to showcasing emerging African talents to the world, YouTube's broader strategy includes programs like the Foundry artist development initiative. Fans can enjoy Joeboy's orchestral collaboration with MUSON on his YouTube channel starting March 29, offering a new perspective on his musical artistry.