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Jupiter Exchange Founder Points Out Errors in Community Engagement Strategy

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by Giorgi Kostiuk

2 hours ago


The founder of the decentralized exchange Jupiter Exchange, known as Meow, shared his thoughts on the challenging situation within the project, expressing his concerns and recognition of mistakes.

Founder's Admission

On August 9, 2025, Jupiter Exchange founder Meow ([@weremeow](https://twitter.com/weremeow)) posted on X that he made a "very, very bad mistake" by focusing on meeting the community's demands. He noted that his concentration on fulfilling user expectations had led to unwanted consequences for the project.

Issues Within the JUP Community

Despite the Jupiter team's efforts in ensuring responsiveness, the community continues to focus on minor shortcomings, such as the unused 200K JUP budget for proposals. This has led to growing discontent among investors and discussions around problems, such as the lack of real utility for the $JUP token and the inability to implement genuine changes through the DAO. The community believes that the team is using the DAO as a marketing tool without offering participants significant rights.

Potential Solutions and the Future of JUP

Meow concluded his post by emphasizing the need for a change in approach. He identified priorities for Jupiter's future as "communicating the overarching JUP story" and developing three main directions: the DeFi super app, creating a new studio project, and strengthening the team to achieve high results. The suggested changes could help alter the perception of the JUP token and enhance its significance for the community.

Meow's admissions and the subsequent changes in methods for engaging with the community may be key factors in restoring trust and improving the future of the JUP project.

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