On August 21, 2025, American rapper Kanye West announced the launch of the YZY token on the Solana blockchain and its payment ecosystem, YZY MONEY. This event triggered sharp market fluctuations.
Token Economics: High Centralization and Vesting
According to the tokenomics on the YZY MONEY website, the token allocation is as follows:
Public Sale: 20%
Liquidity Pool: 10%
Yeezy Investments LLC (Issuer): 30%
Team: 20%
Ecosystem Development Fund: 20%
Overall, 70% of the tokens have vesting aimed at reducing short-term sell pressure. However, this high centralization raises concerns about potential market manipulation.
Market Performance: Short-Lived Celebrity Frenzy and Pullback
The launch of YZY sparked a market frenzy, with its market cap quickly surging from about $200 million to $3.1 billion. This pattern mirrors typical meme coin behavior: hype leads to a sharp spike, followed by a pullback due to profit-taking.
Project Background: From Business Limitations to Blockchain Breakout
The YZY MONEY launch is closely linked to Kanye's business challenges. In 2022, he lost partnerships with brands like Adidas and Gap.
YZY MONEY exemplifies the combination of celebrity influence and blockchain technology. The project's success will depend on its ability to create a sustainable business model and attract users.
