KENDU is a new type of brand in the cryptocurrency ecosystem, combining elements of decentralization and creativity. The KENDU community actively participates in creating and promoting everything related to the brand, helping it stand out among other memecoins.
The Permissionless Brand Concept
Unlike most companies that protect their brands and threaten legal measures for unauthorized use, KENDU offers original intellectual property for anyone to use. This allows individuals to create, remix, and share content freely. Thus, the brand is shaped not by a select few, but by thousands of people with diverse backgrounds and talents.
The Power of Community and Decentralization
Since its launch in March 2024, the KENDU community has had several key opportunities to demonstrate its strength. It became the second memecoin to garner over 50,000 votes on CertiK Skynet, earning free KYC and an audit. The audit reviewed contract security, tokenomics, social impact, and decentralization levels. Currently, KENDU is among the most decentralized memecoins with a Herfindahl-Hirschman Index of approximately 29%.
The Concept in Action
KENDU's approach manifests itself in many ways, not only in web3 but also in real life. For instance, the development of the KENDU Energy drink has already achieved significant distribution internationally. The community has also involved itself in sponsoring events and creating branded merchandise. The gaming aspect includes initiatives such as game development and eSports sponsorships.
KENDU exemplifies how decentralization and community strength can redefine brand perception. It shows possibilities for creativity and co-creation, opening its culture to everyone.
