Luxury car manufacturer Automobili Lamborghini has announced a Web3 platform called 'Fast ForWorld,' which will allow its cars to be used in blockchain games.
Digital Lambos for Web3 Gamers
The announcement said gamers can buy, sell and drive Lamborghini cars in a range of Motorverse games. These include Torque Drift 2, REVV Racing, the Motorverse Hub and Fast ForWorld’s proprietary experience. Fast ForWorld’s first version will go live on Nov. 7, providing a 3D wallet to store items and a way to interact and play with digital cars.
Partnership with Animoca Brands
On Oct. 2, Lamborghini announced a collaboration with Web3 gaming company Animoca Brands. Animoca described the project as Lamborghini’s ‘first interoperable blockchain-based implementation’ of their iconic vehicles in gaming. Together, they will create a digital collectible platform called Fast ForWorld, which will work with Animoca Brands’ subsidiary Motorverse. Yat Siu, co-founder and executive chairman of Animoca Brands, stated that Lamborghini is one of the first brands to embrace the interoperability standards of Motorverse. He added that this partnership would serve as a blueprint for interoperable digital vehicles and set a digital engagement standard.
Other Brands in Web3 Games
Shoe retailer Puma recently announced a partnership with the Web3 soccer game UNKJD. The partnership will integrate Puma’s brand into in-game content, creating Puma-based characters with new skins and skills. This development comes as Web3 games continue to attract millions of users.
Lamborghini’s collaboration with Animoca Brands opens new opportunities for fan and customer interaction through Web3 games. Other brands are also getting involved, confirming the growing success of the Web3 gaming industry.
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