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Launch of Bybit's B2B Unit: Focus on Institutional Clients

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by Giorgi Kostiuk

2 days ago


Bybit, the world's second-largest cryptocurrency exchange by trading volume, has announced the launch of a new business unit dedicated to institutional and enterprise clients.

Establishment of Bybit's B2B Unit

The new unit, named Business-to-Business Unit (BBU), will provide comprehensive solutions across secure custody, effective settlement, and access to tokenized products, forming the cornerstone of the company's institutional strategy.

Requirements of Institutional Clients

With the growing interest from traditional investors in digital assets, Bybit is addressing the evolving industry standards. Key requirements include reliable asset custody mechanisms and settlement models that reduce counterparty risks.

Yoyee Wang Appointed Head of New Unit

Yoyee Wang, recently appointed head of BBU, has held several senior positions in Bybit. With over ten years of international experience in finance, she is well-equipped to lead the growth of the new unit.

The establishment of Bybit's new business unit reflects the increasing interest from institutional clients in digital assets and the need for reliable solutions at the intersection of traditional and digital finance.

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