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Launch of Project Crypto: SEC Changes the Game for the Crypto Market

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by Giorgi Kostiuk

16 hours ago


On July 31, 2025, the SEC launched 'Project Crypto,' a significant step in reforming the regulation of digital assets in the U.S. This initiative, led by SEC Chairman Paul Atkins, aims to establish the U.S. as a global leader in cryptocurrency.

Launch of Project Crypto

Project 'Crypto' was officially launched on July 31, 2025, aiming to support innovation in the digital asset space. The main goal is to position the U.S. as a leader in the cryptocurrency market.

Key Figures and Approaches

Key figures in the initiative include SEC Commissioner Hester Peirce and the Crypto Task Force. Paul Atkins, known for his market-friendly approach, is implementing the initiative, introducing a new asset distribution framework and modernized custody requirements.

Expected Market Consequences

Market reactions have been positive, with assets like BTC and ETH experiencing gains. The enhanced regulatory clarity is expected to attract institutional investment back to U.S. cryptocurrency markets. The new framework aims to reduce compliance barriers, benefitting crypto startups.

The launch of the SEC's 'Crypto' project suggests significant changes in the regulation of digital assets, which could lead to improved market stability and technological development in the blockchain sector.

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