Daehong Communications, a subsidiary of one of South Korea's largest conglomerates, Lotte Group, announced the launch of a new blockchain ecosystem focused on money movement on the Aptos platform.
Launch of Blockchain Ecosystem
Daehong Communications recently announced the launch of its blockchain ecosystem based on the Aptos platform. This initiative aims to enhance transparency and security in financial operations.
Integration of Giftiel with Aptos
In the initial phase of the project, the mobile gift voucher service Giftiel was integrated with the Aptos blockchain. This integration aims to improve the transparency and security of the digital coupon system.
Steps Towards Lotte Group's Digital Transformation
Lotte Group is actively advancing its digital transformation efforts, including investments in blockchain and Web3 technologies. The integration of Daehong Communications is seen as a first step in a broader strategy by Lotte to establish a blockchain foundation for payment and loyalty systems.
The launch of the Daehong Communications blockchain ecosystem on Aptos highlights the growing influence of blockchain technologies on the business processes of one of South Korea's largest companies, opening new prospects for digital services.
