The ‘Maju Dari Aku’ campaign was launched to commemorate the 80th anniversary of the Republic of Indonesia, focusing on showcasing local intellectual properties through transportation.
About the ‘Maju Dari Aku’ Campaign
The ‘Maju Dari Aku’ campaign brings together creative initiatives within Indonesia and showcases seven local intellectual properties (IPs) that will be featured on Transjakarta buses. The campaign aims to raise awareness of local culture and promote creativity among youth.
Launch Event and Participants
The official launch of the campaign took place on August 16, 2025, at the Tosari bus station in Central Jakarta, attended by Deputy Minister of Creative Economy Irene Umar, Transjakarta President Director Welfizon Yuza, and other representatives. Also present were Tale X Co-founder Deasy Varianti Sutanto and local creative agency representatives.
Goals and Outcomes of the Campaign
The campaign will run for two months, with Transjakarta buses traversing downtown areas and tourist spots. The idea is to foster recognition of local IPs and strengthen the sense of pride in Indonesian cultural identity. Deputy Minister of Economy Irene Umar emphasized the importance of supporting creativity as a driver of economic growth.
The ‘Maju Dari Aku’ campaign highlights the significance of Indonesian local intellectual properties and the creative economy, promoting their recognition among the public.
