Mansory represents sophistication in car modifications. Reflecting the values and passions of its founder, it offers unique personalized solutions in the luxury segment.
The Story of Kourosh Mansory
Kourosh Mansory was born in 1960, captivated by British luxury cars from a young age. His move to the UK to study craftsmanship led to the establishment of Mansory Design & Holdings GmbH in 1989. The company initially modified Rolls-Royce and Ferrari vehicles and rapidly expanded. In 2001, Mansory relocated its headquarters to Brand, and in 2007 acquired Rinspeed AG's Porsche modification division.
The Philosophy of Provocation
Mansory believes its target audience consists of wealthy clients who do not pursue traditional forms of luxury. Mansory's products are characterized by provocative designs. The company adopts the view that "any publicity is good publicity," thereby gaining viral recognition in the market.
Market Position and Critical Review
Mansory occupies a unique position in the automotive modification market, comparing itself to competitors like Brabus, albeit with a more extravagant approach. The brand does not shy away from sparking controversy, cultivating emotional responses from both fans and critics. Mansory caters to the needs of a narrow audience, offering status symbols in a niche market.
Mansory is not just about modifying cars; it's a whole philosophy of luxury and provocation. The brand has solidified its position by introducing new ideas and challenges into automotive culture.
