Marti, a ride-hailing company, announced the allocation of 20% of its cash reserves to crypto assets, starting with Bitcoin.
Investment Strategy in Cryptocurrency
Marti stated that the funds would be held through a regulated custodian with institutional-grade compliance. According to the company's CEO, Oguz Oktem, crypto assets are viewed as stores of value for long-term hedging.
Risks and Asset Portfolio
Oktem pointed out that the company's strategy aims to mitigate risks associated with fiat currencies. All acquired crypto assets will be held indefinitely, with future plans to stockpile assets like Solana and Ethereum. The crypto allocation strategy is not expected to interfere with the company's core business activities.
Marti's Business Expansion
As of June this year, the company surpassed its 2025 targets, increasing its number of drivers by over 8% to 300,000 and riders to over 2 million. Marti operates a fleet of electric vehicles and is planning to expand its services into new cities across Turkey.
Marti continues to grow, implementing innovative asset management strategies while expanding its presence in technology-driven transportation services.
