Meta Platforms, Inc. has announced the launch of its new smart glasses Hypernova, codenamed 'Celeste', set to release in September 2025 with a starting price of $800. This move aims to make augmented reality technology more accessible.
Expected Launch and Features of Hypernova
Meta is preparing to launch its new device—Hypernova smart glasses—which are expected to hit the market in September 2025. The product is being developed under the Reality Labs division led by CEO Mark Zuckerberg. The device will include mobile and AI assistant features, with a partnership with Ray-Ban. According to Frederick Stanbrell, Head of Wearables at IDC, "Hypernova could have a smartphone-quality camera and a voice-activated artificial intelligence query tool."
Price Cut Strategy for Market Expansion
Meta has reduced the starting price of the new glasses from over $1,000 to $800, reflecting the company's desire to increase adoption rates for this technology. Analysts note that this move prioritizes market penetration over immediate profits. Meanwhile, financial markets have shown little volatility in response to this announcement.
Lack of Crypto Features and Impacts
Analysts point out that the lack of cryptocurrency features in the new device may limit its impact on crypto markets. Expected technologies similar to those seen in the Ray-Ban Meta series in 2023 did not significantly influence markets due to the absence of crypto integration. However, as Bloomberg journalist Mark Gurman noted, "Meta’s first smart glasses with a display coming in September will now be priced from $800, which stems in part from the company accepting lower margins to boost demand."
The launch of Hypernova smart glasses in September 2025 marks a significant step for Meta towards augmented reality technologies. However, the absence of crypto features could limit their impact on the crypto industry. At the same time, the price reduction may facilitate broader consumer adoption of the device.
