Netflix has applied generative AI for the first time in the production of the series 'The Eternauts'. According to co-CEO Ted Sarandos, the use of AI has significantly reduced costs and sped up the process of creating visual effects.
First Steps of Netflix in AI Usage
In a recent earnings call, Ted Sarandos announced that 'The Eternauts' is the first Netflix project to utilize fully AI-generated shots. He noted that applying AI allowed for a 90% reduction in production time, significantly lowering costs.
Advantages of Generative AI
Sarandos expressed that AI tools help creators expand the possibilities of storytelling on screen. He emphasized that using such technologies improves the quality of work and optimizes processes such as previsualization and shot planning.
> "We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper. These are real people doing real work with better tools. Our creators are already seeing the benefits in production through previsualization and visual effects." – Ted Sarandos
Netflix Financial Results and AI Usage
In his Q2 earnings report, Sarandos noted a 16% increase in revenue to $11 billion. The main success came from the South Korean thriller 'Squid Game', which attracted over 122 million viewers. He also highlighted that the use of AI in production helped reduce costs, as demonstrated in the film 'Pedro Paramo'.
With the application of generative AI, Netflix is opening new horizons in content production, which could lead to significant improvements in both visual effects and storytelling quality.
