A new initiative by B Strategy is set to launch a $1 billion treasury for the $BNB token in the US, backed by Binance co-founders through their investment arm YZi Labs.
A Calculated Launch with Institutional Roots
B Strategy aims to create the first US-listed company to hold and reinvest $BNB, modeled after well-known investment firms like Berkshire Hathaway. Co-founder Leon Lu describes the mission as 'maximize $BNB per share'. Sources indicate that institutional investors, especially family offices tied to $BNB founder Changpeng Zhao (CZ), have already begun investing in this initiative.
A Corporate Movement: $BNB as a Reserve Asset
$BNB is gaining traction at the corporate level. A few months ago, CEA Industries established a BNB Network Company and purchased 200,000 BNB for approximately $160 million to build a reserve. Additionally, Nano Labs announced plans to acquire up to $1 billion in $BNB, while Windtree Therapeutics allocated nearly all its new capital to $BNB reserves.
Momentum and Market Pulse: What This Means for Price
$BNB remains strong in the market, with its market cap exceeding $110 billion. Data indicates an increase in open interest over $1.23 billion, with positive funding rates. Technical analysis suggests a potential breakout above $865, with analysts targeting $900-$951 if resistance is cleared.
Backed by institutional efforts, the BNB treasury strategy could significantly alter the current market dynamics. With increasing confidence in the token, its price is expected to follow the active demand and investments.
