In early September, the NFT market faced a sharp decline in sales volumes, marking the end of an eight-week period of steady performance. Weekly sales volume fell to $91.95 million, the lowest level since mid-June 2025.
Drop in NFT Sales Volume
Between early July and late August, NFT sales volume remained robust, reaching $170 million in the week of July 21 to July 27. That week marked the third-highest total of 2025, while the peak for the year came in mid-January at $172 million. In comparison, the decline to $91.95 million in early September represents a loss of over 45% from July's high point.
Decline in Buyer Activity and Sale Values
The decrease in sales volume was also reflected in buyer activity. From September 1 to 7, unique buyers totaled 199,821, significantly down from 487,264 reported during the July 21 to July 27 period, marking a nearly 59% decline. The average sale values fell as well, with typical NFT purchases averaging around $102 at the beginning of August, slipping to $72.26 by the first week of September, a fall of approximately 29% over four weeks.
Analysis of Growth Drivers and Expectations
Recent growth in the NFT market has been attributed to increasing adoption and the emergence of new platforms. According to DappRadar analyst Sara Gherghelas, July and August emerged as the strongest months for NFTs since February 2025, with both sales volume and transaction numbers showing notable gains. Time will reveal whether the September slowdown is a brief pause or a long-term shift in the market.
The September decline in NFT sales volume highlights a decrease in activity, yet key growth drivers remain. Expectations are set for trends to unfold in the coming weeks, which may lead to market reactions.
