July 2025 was a successful month for the NFT market, with total sales reaching $574 million, a 47.6% increase from the previous month.
Surge in NFT Sales Volume
In July 2025, the total sales volume of NFTs reached $574 million, marking the second-highest figure of the year. This represents a 47.6% increase from June's $388.9 million, signaling renewed optimism in the digital collectible market.
Market Consolidation Around High-Value NFTs
The trend toward more focused buying is evident, as unique buyers fell by 17% to 713,085 while sellers increased by 9% to over 405,000. This divergence indicates that fewer buyers are purchasing more expensive NFTs, while many sellers are offloading in response to rising valuations.
Market Cap Grows, but NFT Lending Crashes
Despite overall market growth, the NFT lending sector has collapsed by 97% since January 2024, leading to the shutdown of several major platforms. Key players like DraftKings and Starbucks have also exited the NFT space, citing falling demand.
July witnessed strength in the core NFT trading segment, despite challenges faced by other parts of the market, highlighting a maturing landscape where quality trumps quantity.
