Nicole Ruth spoke at the TV/Film Day in Lagos, addressing modern trends in filmmaking and the important lessons she has learned throughout her career.
Story as the Foundation
Ruth emphasizes that the foundation of any film is its story. Regardless of format or platform, a good story connects viewers to emotions. Even with limited budgets, the narrative must be compelling to keep the audience engaged.
Quality and Respect for the Audience
Quality is not solely about big budgets; it’s about respect for the audience. Ruth highlights that all aspects—sound, lighting, editing, and acting—must meet high standards to capture the viewer’s attention from the start.
Changing Audience and Viewing Spaces
The modern understanding of 'the screen' has evolved. It now includes not just theaters and television but also mobile devices and online platforms like YouTube. Ruth notes that authenticity and cultural diversity make films appealing to a global audience.
Nicole Ruth concludes by highlighting the importance of storytellers and their newfound freedom in the film industry. With digital platforms like YouTube, filmmakers can connect directly with audiences and develop their ideas, creating new opportunities for creativity.
