Esports giant Ninjas in Pyjamas (NIP Group) has officially stepped into the Bitcoin mining industry, marking a major shift from its traditional gaming and entertainment roots.
Strategic Expansion
The company has purchased mining equipment with a total capacity of 3.11 exahashes per second (EH/s). With this level of computing power, NIP expects to mine around 60 Bitcoin per month, which at current market prices could generate more than $6.5 million in monthly revenue.
Leadership & Direction
Alongside the acquisition, NIP introduced new directors with strong expertise in both Bitcoin mining and corporate finance, signaling its commitment to building credibility in this sector.
The Future of the Company
The company is expanding beyond competitive gaming into digital infrastructure and blockchain technology. Mining operations provide a steady inflow of crypto assets, reducing reliance on esports earnings. Despite this ambitious step, NIP’s stock fell about 17% following the announcement, showing that the market remains cautious about this pivot.
Ninjas in Pyjamas' transition into the Bitcoin mining industry highlights the company's efforts to diversify its revenue and adapt to new economic realities, although market reaction raises questions about future prospects.
