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OpenAI Considers Introducing Premium Subscriptions for New AI Models

Sep 5, 2024
  1. Strawberry and Orion Models Target Business and Pros
  2. Increase in Corporate Adoption of OpenAI Solutions

OpenAI is reportedly considering introducing higher-priced subscription plans for its upcoming large language models (LLMs), including its reasoning-focused model, Strawberry, and a flagship model named Orion. Internal debates reported by The Information indicate that costs may start at $800 and go as high as $2,000 per month.

Strawberry and Orion Models Target Business and Pros

The discussions on premium subscription plans come at a time when OpenAI is planning to release new models that will be targeted at business entities and power users. These include Strawberry, which seeks to have better reasoning abilities, and Orion, which is the latest model, and the two models are expected to have more specialized features. These features can be considered most useful for enterprise clients, researchers, and other professional users. As such, the pricing would signal the value creation, with potential subscription prices ranging from thousands of dollars per month and above, The Information revealed.

Increase in Corporate Adoption of OpenAI Solutions

OpenAI’s pricing strategy talks occur at a time when large corporations are paying increasing attention to the AI market. As previously reported by Cryptopolitan, Apple and Nvidia are also considering investing in OpenAI in a new funding round that may put the company’s valuation at over $100 billion. OpenAI has also demonstrated growth in the number of signed-up corporate users. Currently, ChatGPT has over 1 million paid subscribers of the corporate versions, which shows the demand of organizations for the product. OpenAI’s corporate solutions, including ChatGPT Team and Enterprise, are suited for organizations of different sizes. Additionally, this year, OpenAI launched ChatGPT Edu for universities, which gives them access to AI tools. Despite not releasing numbers on how many new companies have subscribed to these services, OpenAI noted that it had more than 600,000 corporate customers in April of this year. Notably, the use of AI in business is not only prevalent in the United States. OpenAI’s chatbot has attracted many users from the international market, particularly business users from Germany, Japan, and the United Kingdom.

OpenAI is actively considering introducing more expensive subscriptions for its new AI models to meet the growing demand from corporate and professional users. These changes come amid the widespread adoption of AI solutions in the business environment and increasing interest from large corporations in investing in OpenAI.

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