Paribu's 2024 survey, in collaboration with FutureBright Group, offers insights into cryptocurrency awareness and perception in Turkey. As the most comprehensive in its field, the study reflects the country's crypto ecosystem development, explores expectations and barriers, and aids in future roadmap planning.
Cryptocurrency Awareness in Turkey
Cryptocurrency awareness in Turkey has reached 99% in 2023 and 2024, starting from 16% in 2020. The percentage of cryptocurrency traders increased from 25.1% to 27% over the past year. Bitcoin remains the top preference among traders at 70%, followed by Ethereum at 29%. 75% of those familiar with and actively trading cryptocurrencies engage in short-term trading. Key benefits of cryptocurrencies include rapid transactions and ease of storage and transfer, as noted by 75% of respondents.
Traders' Preferences and Information Sources
According to the survey, most cryptocurrency traders seek information through social media platforms. 63% of traders consider social media the primary source of information, while 50% prefer data from cryptocurrency trading platforms.
Investment Trends and Blockchain Perception
In 2024, gold became the most trusted investment choice at 90%, while cryptocurrencies ranked third at 29%. Although blockchain awareness increased by 3%, familiarity with the technology remains low, with only 28% acquainted with it. Common concepts like cryptocurrency wallets are known to most, validated by 52% among cryptocurrency traders. However, concepts like staking, burning, and seed phrases are less recognized.
Paribu's 2024 survey highlights high cryptocurrency awareness in Turkey while indicating numerous challenges in fully adopting blockchain technology. The prevalence of male traders and popular information sources offer direction for future research and strategies.
