PayPal has announced a new feature, PayPal Links, allowing users to send money through a simple shared link. The free option to integrate with cryptocurrencies such as Bitcoin and Ethereum will be available soon.
PayPal Links: New Tool for Transfers
PayPal has launched a new tool – PayPal Links, which allows users to send and request money through a unique link valid for 10 days. This feature is available in the US and will soon appear in other countries. According to the company, P2P transaction volume increased by 10% in the last quarter.
Integration of Cryptocurrencies into PayPal's Strategy
The second part of the strategy is to integrate cryptocurrencies into the new P2P transactions. Users will be able to send Bitcoin, Ethereum, and PYUSD through PayPal and Venmo, simplifying the use of digital assets. During the official announcement, Diego Scotti, General Manager of the Consumer Group, noted that the new function makes transfers simple and accessible.
Global Expansion of PayPal's Crypto Ecosystem
Following a successful launch in the US, PayPal plans to expand PayPal Links to markets in the UK, Italy, and other countries. The company's strategy aims to connect its network to billions of wallets through the PayPal World platform.
PayPal continues to actively evolve in the cryptocurrency space by launching new features and tools. The integration of cryptocurrencies and the simplification of transfers position the company as a significant player in this field.
