Pick n Pay, a major retail establishment in South Africa, has seen a notable increase in the volume of cryptocurrency payments, surging from $1,350 to $54,000 on a monthly basis. The regions driving this growth are primarily Gauteng and the Western Cape, where consumers are actively using Bitcoin (BTC) to make purchases ranging from groceries to utility bills. This surge in crypto transactions aligns with Pick n Pay's strategic vision to integrate digital currencies into its payment ecosystem, catering to a tech-savvy clientele and enhancing the overall payment experience.