The RevUp Africa 2025 conference, held on September 6 in Lagos, gathered over 200 revenue professionals. It focused on the increasing demand for marketing solutions that link spending directly to measurable business outcomes.
Overview of the Conference
The RevUp Africa 2025 conference took place at The Zone, Gbagada, Lagos, and gathered over 200 revenue professionals. The event addressed the challenges companies face in marketing and measuring its effectiveness.
Bukayo Ewuoso's Presentation
Bukayo Ewuoso, Head of Business at Pisi AdTech, participated in a panel discussion on "The Marketing Budget Question: Cost Centre or Growth Engine?" His presentation emphasized the importance of connecting marketing metrics to business outcomes. "The response was overwhelming," said Ewuoso. "Revenue leaders are tired of marketing metrics that don’t connect to business outcomes."
Outcomes and Significance of Pisi's Participation
Pisi's participation in the RevUp Africa 2025 conference reflects the company's rising recognition as a leader in performance-based advertising for African markets. "RevUp Africa confirmed what we’ve been seeing across our client base," Ewuoso added. "African businesses are moving past experimental marketing toward strategic, measurable growth investment."
Pisi's involvement in RevUp Africa 2025 underscores the need to connect marketing expenditures with business outcomes, as well as the growing importance of companies understanding local market dynamics.
