Prenetics, a healthcare company, has announced a new strategy involving Bitcoin accumulation for its treasury. As of September 10, 2025, the company holds 228.42 BTC and continues to acquire 1 BTC daily since August 1.
Overview of Prenetics' Bitcoin Purchases
Prenetics began its Bitcoin accumulation with a $20 million purchase, acquiring 187.42 BTC at an average price of $106,712 per BTC in June 2025. By September 10, its holdings had increased to 228.42 BTC with an overall average purchase price of approximately $108,131 per BTC. With Bitcoin's current price at $115,105, the company reports an unrealized gain of $1.6 million.
Funding and Governance of Acquisitions
Prenetics' Bitcoin acquisition is entirely self-financed, using its own cash reserves and operating cash flows. The company has liquid assets amounting to $90.3 million, providing a solid financial foundation for its Bitcoin treasury strategy. No third-party grants or institutional funds were involved.
Comparison to Industry Precedents
Prenetics' strategy mirrors similar actions taken by other public companies such as MicroStrategy and Tesla, which have adopted Bitcoin for treasury diversification purposes. While Prenetics' significant acquisition of Bitcoin hasn’t led to observable changes in BTC's price or the broader DeFi landscape, this move underscores growing interest and confidence in Bitcoin among public companies.
Prenetics' Bitcoin accumulation strategy showcases a shift in managing corporate assets and highlights the opportunities that this cryptocurrency may provide.
