- Limiting creativity to humans only
- Mainstream adoption of generative AI
- Examples of rejecting generative AI
Procreate, an app for illustration and animation, will not be integrating generative artificial intelligence (AI) elements into its digital painting products. Procreate CEO James Cuda expressed his concerns about the negative impact of generative AI on human creativity.
Limiting creativity to humans only
Procreate CEO James Cuda stated that the company will never adopt generative AI in its products, believing that creativity is made by humans, not generated. In a post on X, he said, 'I really hate generative AI. I really don't like what's happening in the industry, and I don't like what it's doing to artists.'
Mainstream adoption of generative AI
Procreate's competitors, such as Adobe and Canva, are heavily investing in generative AI elements. Adobe recently introduced generative AI features in its creative apps through Firefly models and services. Canva, on the other hand, has introduced AI-powered tools through Magic Studio.
Examples of rejecting generative AI
Procreate is not the only company rejecting generative AI. Japanese illustration app Clip Studio Paint announced in December 2022 that it would no longer implement the image generator palette, citing that the technology exploits the intellectual property of other artists and is unusable. Clip Studio Paint initially planned to launch the AI image generator palette but reconsidered after community backlash. Meanwhile, the Hong Kong Monetary Authority (HKMA) has issued new guidelines for the use of generative AI in consumer-facing applications to protect end-users.
Procreate's decision to forgo generative AI underscores the importance of supporting human creativity in digital products. Despite the widespread adoption of this technology by competitors, some companies remain committed to more traditional methods, paying closer attention to their core users.
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