Popular iPad design app Procreate has criticized generative AI, insisting that it will never introduce generative AI features into its products. Procreate CEO James Cuda noted that even if this decision might make the company appear at risk of falling behind, they cannot risk adopting it.
Procreate's Statement
"We’re never going there. Creativity is made, not generated," said James Cuda. The company also shared its thoughts on social media, emphasizing that machine learning does not align with their vision.
Online Praise
Procreate’s stance on AI has attracted praise from digital artists online. Many have acknowledged that the rise of AI technology has undermined creativity and negatively impacted digital art and illustration apps. For instance, illustration app Clip Studio Paint retracted its plans to release an image generator tool in 2022 after facing backlash from its user base.
Challenges of Implementing AI
Aamer Baig, a senior partner at McKinsey & Company, sees complexity as the key factor slowing companies down in implementing generative AI. In May, Baig said his company has also found in a recent survey that just 10% of companies are implementing generative AI projects at scale. He also reported that just 15% were seeing any positive impact on earnings. That information suggests generative AI hype might be far ahead of the reality most companies are experiencing.
At a time when digital art platforms are embracing AI at a high rate, it's interesting to see a popular app go against the crowd. Given that Procreate's announcement has led to significant praise from artists and designers, it will be interesting to see if other companies follow suit.
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