Queens Park Rangers Football Club (QPR) and TokenFi, a leader in real-world asset tokenization, have signed a pioneering sponsorship agreement for the 2025-2026 EFL Championship season.
Unique Partnership Between QPR and TokenFi
This agreement is a first in the sports industry, introducing blockchain-powered tokenization for fan engagement at a professional level. TokenFi will serve as QPR's Official Partner and Official Training Kit Sleeve Partner. The TokenFi logo will be featured on the training wear of the first team, coaching staff, and manager, as well as in various locations across Loftus Road Stadium.
Goals and Initiatives of the Collaboration
The partnership will feature digital activations such as email campaigns, matchday graphics, newsletters, and a partnership announcement video. Both parties will collaboratively develop tokenization initiatives during the term of the agreement.
About TokenFi and QPR
TokenFi is an innovative platform for crypto and asset tokenization aimed at revolutionizing the tokenization market. QPR, based in London, is a historic football club renowned for its passionate fanbase and commitment to innovation both on and off the pitch.
The agreement between QPR and TokenFi showcases a new approach to fan engagement and the ambitions of both organizations toward innovation in the sports industry. This partnership sets forth ambitious goals in the area of asset tokenization.
