The crypto industry faces a serious image problem that hinders its growth and public trust. To effect change, rebranding and the establishment of a clearer identity are essential.
Why the Term 'Crypto' No Longer Works
Within the industry, the term 'crypto' still evokes innovation and decentralization. However, outside this circle, it breeds distrust and images of scams. Rebranding as 'digital assets' may help differentiate serious ventures from speculative noise.
Communication and Leadership Issues
Many projects continue to communicate as if their audience is solely made up of chat participants. To gain the trust of institutional investors and the wider public, a professional approach to communication and visual identity is essential.
A New Narrative for the Industry
The crypto industry must stop presenting itself as a temporary phenomenon and start discussing its role as a modern financial infrastructure solution. This requires clear and comprehensible messaging at all levels.
Considering the current challenges, the crypto industry must implement rebranding and a clear communication strategy to restore trust and create a sustainable image.
