According to financial firm River, business clients are reinvesting 22% of their profits into Bitcoin, pointing to the growing popularity of the cryptocurrency across various sectors.
Bitcoin's Popularity Among Business Clients
River's research indicates that real estate firms are the largest adopters, reinvesting nearly 15% of their profits. Companies from the hospitality, finance, and software sectors allocate between 8-10% of their earnings into the cryptocurrency. Even fitness studios, painting companies, and roofing firms are participating.
Reasons for Investing in Bitcoin
Analyst Sam Baker noted that businesses have quietly accumulated 84,000 Bitcoin in 2025—a substantial portion of the holdings of institutional fund managers and corporate treasures. Improvements in accounting standards, regulatory clarity, and increasing institutional acceptance have created ideal conditions for widespread adoption.
Challenges and Drawbacks of Bitcoin Adoption
Despite the increased interest, most businesses are not considering Bitcoin due to widespread misunderstandings and limited awareness. A Cornell University survey found that only 6% of Americans were aware of Bitcoin's fixed supply of 21 million. Baker emphasized that smaller companies have an easier path to adoption due to fewer barriers.
The growing interest of businesses in Bitcoin demonstrates a shift in perception of cryptocurrency, although the lack of knowledge and confidence still hinders its widespread adoption.
