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Robinhood Unveils New 'Multiple Accounts' Feature for Investing

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by Giorgi Kostiuk

4 hours ago


The Robinhood platform has introduced a new update that allows users to split their portfolios into separate accounts. This change aims to simplify investment management in stocks and cryptocurrencies.

What is the 'Multiple Accounts' feature?

The update, called 'Multiple Accounts,' allows users to categorize their portfolios into different buckets. For instance, investors can separate long-term Bitcoin holdings from short-term equity trades, as well as create themed accounts around current trends like artificial intelligence.

Peter Brandt's Warning

Not all traders were impressed. Veteran trader Peter Brandt responded with sarcasm to the launch of the new feature, hinting at potential negative consequences. His main concern is not about the mechanics of the feature but how it may be used by traders on social media. Brandt suggested that traders could easily showcase only their winning accounts while leaving the losing ones out of sight, creating a distorted picture of their performance.

Traders may easily showcase only their winning accounts while hiding losses, creating a distorted view of the real picture.Peter Brandt

A Double-Edged Tool

For disciplined investors, the 'Multiple Accounts' feature may still be useful in separating strategies by time horizon or risk profile. However, Brandt's critique serves as a reminder that tools can be empowering but can also amplify bad habits and misinformation. The feature highlights the tension between convenience and responsibility in today's retail trading boom.

The Robinhood update represents a step towards improving investment management for users. However, concerns have arisen that the new feature may lead to misinformation on social media and misguided perceptions of trading performance.

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