Samsung Electronics Co. is working actively to expand its artificial intelligence (AI) offerings for Galaxy S26 smartphones. The company is negotiating with several providers, including OpenAI and Perplexity AI.
Discussions with OpenAI and Perplexity AI
According to Choi Won-Joon, president and COO of Samsung's mobile division, the company aims to offer users more choices in AI agents. Samsung currently relies on AI models from Alphabet Inc., but is actively working to broaden its AI ecosystem. Reports suggest that Samsung is nearing a deal to invest in Perplexity to integrate its apps and assistants into its devices, mirroring Apple's strategy.
Reassessing Chip Strategy for Galaxy S26
Beyond AI, Samsung is also reassessing its hardware strategy. In the Galaxy S26 series, the company is evaluating new application processors, weighing options between Qualcomm Inc. chips and its own Exynos 2600. The recent Galaxy Z Flip 7 marked a notable shift, as Samsung used an Exynos chipset in a foldable device for the first time.
Competition with SK Hynix in AI Memory Market
While Samsung is busy charting its AI and hardware future, local rival SK Hynix is already ahead in the AI memory segment. Hynix reported a Q2 operating profit of Won 9.2 trillion, a 68% increase year-on-year. In contrast, Samsung has struggled in AI memory production, forecasting a significant drop in operating profit due to qualifying tests.
Samsung Electronics is actively expanding its AI and chip strategy to offer users better solutions. Competition in this sector is increasing, particularly from players like SK Hynix, indicating significant changes in the industry.
