Samsung raises stake in Rainbow Robotics: Tech giant strengthens its robotics position

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by Giorgi Kostiuk

2 years ago

Samsung Electronics is making significant moves to enhance its influence in South Korea and the tech industry by becoming the largest shareholder in South Korean robotics manufacturer Rainbow Robotics.

The Deal with Rainbow Robotics

Samsung has increased its stake in Rainbow Robotics to 35% for KRW 267 billion, approximately $181 billion. Initially, the corporation acquired a 14.7% stake in 2023 for KRW 86.8 billion. The transaction is expected to be finalized in February 2025, incorporating Rainbow Robotics as a Samsung subsidiary.

Samsung's Robotics Initiative

Samsung plans to accelerate the development of humanoid robots by creating a Future Robotics Office within the company, directly accountable to the CEO. Alongside Rainbow Robotics, a synergy council will also be established to focus on the advancement of advanced robotics technologies. According to a Samsung representative, significant synergy between the companies is anticipated.

Competition and Samsung's Future

While Samsung expands its influence in robotics, other Korean corporations are also actively engaged in this field. Hyundai, for instance, acquired Boston Dynamics in 2020. Additionally, international companies like Microsoft, OpenAI, and Tesla are making strides in this direction by developing their own technologies and products.

Samsung's current initiatives demonstrate its ambition to lead in innovative technologies. The company continues to expand its global presence, focusing on robotics, AI, and IoT.

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