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SEC Introduces Project Crypto: New Rules and Opportunities for Digital Assets

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by Giorgi Kostiuk

20 hours ago


On July 30, 2025, the U.S. Securities and Exchange Commission (SEC) introduced Project Crypto, aimed at integrating digital assets into mainstream financial markets.

SEC's Regulatory Changes in Digital Assets

SEC Chairman Paul S. Atkins announced Project Crypto, which focuses on modernizing securities regulation and enhancing the on-chain transformation of U.S. markets. The initiative outlines clear rules for asset categorization and adaption to digital assets. The new approach will move away from 'regulation by enforcement', providing clear guidelines for developers, investors, and financial institutions.

Crypto Market Adapts to New Conditions

The launch of Project Crypto coincides with the approval of Bitcoin ETFs in the U.S., significantly boosting institutional investment in cryptocurrencies. Ethereum (ETH) is currently priced at $3,752.70 with a market capitalization of $452.99 billion and 11.82% market dominance. Over the last 90 days, ETH has gained 102.91% due to broader acceptance of digital assets.

Optimism and Prospects for Digital Assets

Industry leaders like Peter Smith from Blockchain.com view this as a 'game-changer' for U.S.-based digital innovations. Positive responses emphasize the growing optimism around regulatory openness towards crypto markets. Project Crypto is expected to lead to increased DeFi activity and wider institutional participation.

The launch of Project Crypto by the SEC marks a new step in the regulation of digital assets in the U.S. Clear rules and investment opportunities may significantly impact cryptocurrency markets and increase investor trust.

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