In celebration of Indonesia's 80th Independence Day, the government has launched a campaign to honor the creative energy of the local youth. The gaming and entertainment company Sekuya is one of the participants in this project.
Purpose of the Initiative
The official Instagram account of the Republic of Indonesia, @republikindonesia, has launched a special campaign to highlight the creative talents and youth culture of the country. As part of this initiative, Sekuya was invited to showcase its popular IPs, including Starla Starlight and more.
Creativity's Role in National Identity
Sekuya's involvement underscores the government's recognition of the power of storytelling and creativity in engaging with younger generations. Each character represents a unique narrative of Indonesia’s digital culture, fostering dialogue about innovation and creative empowerment. Joshua Budiman, Co-Founder and CEO of Sekuya, stated: "This moment marks a new chapter, where local creativity and stories once limited to niche communities are now celebrated at a national level."
Future of Local Creators
Sekuya aims to position itself as Indonesia's leading IP powerhouse. The company's vision includes strategic collaborations, such as its partnership with the Museum of Toys through Tale X, to elevate original Indonesian creators.
Thus, the initiative involving Sekuya and the Indonesian government not only emphasizes the significance of local creativity but also has the potential to profoundly impact the national identity and development of the creative economy in the country.
