Snap Inc. led by CEO Evan Spiegel did not confirm any outside funding for its next-gen AR glasses 'Specs' at the Augmented World Expo 2025 in California.
Exploring External Funding
Snap Inc. is reportedly exploring external funding for its AR glasses. This move follows the announcement of next-generation Specs presented at the Augmented World Expo 2025. The company has invested significantly, over $3 billion, in AR innovation over the past decade, demonstrating its commitment to innovation.
No New Funding Yet
Despite Snap's substantial investment in AR, there has been no official confirmation of new funding, leaving markets stable and Snap's stock unchanged. In light of this uncertainty, Snap is pivoting its strategy, which includes the launch of a Lens+ subscription service in 2025.
Lessons from the 2016 Spectacles Launch
Comparing the current situation to the 2016 launch of Spectacles, which faced unexpectedly low sales, experts note that Snap is learning from its past mistakes and adjusting its technology and market strategy. This caution contrasts with historical parallels where tech initiatives impacted corresponding blockchain tokens.
Thus, Snap Inc. continues to advance its augmented reality technology, exploring new funding opportunities while learning from past experiences.
