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Spar in Zug: First Store in Switzerland Accepting Bitcoin

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by Giorgi Kostiuk

19 days ago


Spar's Zug store in Switzerland began accepting Bitcoin as a payment method on April 18, 2025, marking a significant advancement in the retail sector.

Bitcoin Integration at Spar Switzerland

Spar Switzerland has integrated Bitcoin payments at its Zug location using technology from DFX Swiss, which utilizes the OpenCryptoPay system and the Lightning Network. This was publicly demonstrated by Rahim Taghizadegan from the Bitcoin Association Switzerland, showcasing the ease and functionality of the payment process. Customers can now use Bitcoin at checkouts by simply scanning a QR code.

Market Impact and Enthusiasm

The market reacted positively to the news of Bitcoin acceptance, with Bitcoin's price jumping 2.7% shortly after the announcement. The active use of Bitcoin for transactions led to a reported 10% increase in Bitcoin addresses within a day of the announcement. This reflects a broad enthusiasm for the use of digital currency in everyday purchases.

Historical Context and Future Implications

Historical precedents, such as similar adopters like Tesla and Starbucks, have shown consistent initial price boosts in cryptocurrency following retail adoption. This trend underscores a strong market reception for cryptocurrency usability in retail. Potential long-term effects could include expanded adoption by Spar across Switzerland, further strengthening Bitcoin's position as a practical payment method.

The integration of Bitcoin at Spar in Zug is not only a significant step for the retail sector but may also serve as an example for other retailers globally, contributing to a shift in traditional payment landscapes.

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