The online gambling industry is undergoing significant shifts in competition, especially with the rising interest in platforms that offer more flexible partnership programs. This article examines new trends and strategies from market leaders, including Spartans, DraftKings, and FanDuel.
Spartans: A New Era of Hybrid Models
Spartans offers a unique hybrid partnership program that combines CPA elements and revenue sharing. This enables partners to tailor their earning models based on their traffic strategies. The platform also stands out with over 5,963 games, a full sportsbook, and cryptocurrency payments, which help retain users longer and increase value.
DraftKings: Current Promotions and Market Growth
DraftKings, a well-known leader in the industry, continues to broaden its activities and seasonal promotions, such as 'Ghost Leg'. However, pressure from competitors like Crypto.com and Underdog Sports poses risks to its market stability. Despite a 30% growth this year, the lack of flexibility in its partnership program raises certain concerns among affiliates.
FanDuel: Diversification and New Products
FanDuel keeps launching new products, including FanDuel Picks and the 'Bet Protect' campaign. However, the affiliate program structure remains rigid, making it difficult for partners to adapt their needs. This puts FanDuel at a disadvantage compared to Spartans, who offer a more flexible model.
Despite the competitive nature of the gambling market, the variety of earning models provided by Spartans is a crucial factor for professional affiliates seeking sustainable growth. Traditional platforms like DraftKings and FanDuel must carefully reconsider their strategies to avoid losing effectiveness and interest among affiliates.
