Spotify has announced a price increase of 9.1% for its premium subscriptions in selected countries, including Nigeria, starting September 2025.
Price Change Announcement
In a blog post released on Monday, Spotify reported an increase in the price of its premium individual subscription from €10.99 to €11.99 in regions such as South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific.
The company stated:
"To continue to innovate on our product offerings and features and bring users the best experience, we occasionally update our prices."
Affected subscribers will begin receiving email notifications over the next month explaining the price adjustments.
Spotify's Financial Performance in 2025
In 2025, Spotify recorded positive outcomes, with total monthly active users (MAUs) growing by 10% year-on-year, reaching 678 million in Q1. Its premium subscriber base also grew by 5 million, representing a 12% year-on-year increase, bringing the total to 268 million. This marked the highest quarterly growth since 2020.
The platform's total revenue for the first quarter rose by 15%, amounting to $4.8 billion, with a record-high operating income of $528 million, reflecting a 12% surge, although this figure fell short of the projected $625 million.
Spotify's Growth Strategy and Achievements
Spotify is actively exploring ways to attract users. In Q1 2025, the Spotify Partner Program was launched, providing creators with additional monetization opportunities. Since its implementation, earnings for participating creators grew by 23% month-over-month from January to February, and by 29% from February to March. There's also been a significant rise in active video podcasts, increasing by 28% since the program started.
Spotify anticipates that the total number of active users in Q2 2025 will rise to 689 million, with 5 million new premium subscribers increasing the total to 273 million.
The price increase for Spotify's subscriptions aligns with its strategy for improving profitability amid rising operational costs. Meanwhile, the company continues to show positive growth and plans for increased user engagement and revenue.
