The fast-food chain Steak ‘n Shake announced significant sales growth, correlating it with the adoption of Bitcoin as a payment option.
Sales Growth at Steak ‘n Shake
In the second quarter of the year, Steak ‘n Shake reported a 10.7% increase in sales quarter-on-quarter. This figure is the highest among major US fast-food brands during this period.
Expansion of Bitcoin Acceptance
An article published by Restaurant Business Magazine indicates that Steak ‘n Shake has outperformed competitors like McDonald’s, Domino’s, and Taco Bell, which reported same-store sales growth ranging from -7.1% to 6.1%. The chain has also expanded its Bitcoin acceptance beyond the US, allowing customers in France, Monaco, and Spain to pay with the cryptocurrency.
Benefits of Bitcoin for Business
According to Steak ‘n Shake's Chief Operating Officer, Dan Edwards, the initial impact of Bitcoin acceptance was remarkably positive. Speaking at the Bitcoin 2025 conference in late May, he noted that BTC payments reduced transaction processing fees by 50% within two weeks of launch.
Steak ‘n Shake's success in using Bitcoin presents new opportunities for digital currency application in the fast-food industry. If this trend continues, it may prompt other chains to reconsider their stance on Bitcoin acceptance.
