Fast-food chain Steak 'n Shake reported significant sales growth following the implementation of Bitcoin as a payment method.
Sales Growth of Steak 'n Shake
In Q2 2025, Steak 'n Shake reported a 10.7% increase in year-over-year same-store sales, outpacing the performance of other major fast food chains in the US. The growth is attributed to the acceptance of Bitcoin as a payment method that started on May 16.
Impact of Bitcoin on Business
The strategy to adopt Bitcoin has significantly reduced processing fees, as noted by Steak 'n Shake's COO, Dan Edwards. 'This is a win for the customer, a win for us as the merchant, and a win for you in the Bitcoin community,' Edwards shared at the Bitcoin 2025 conference.
Closing Restaurants and Future of the Chain
Despite the positive results, Steak 'n Shake has faced a decline in the number of its restaurants, dropping from 628 in 2018 to 397 by the end of May 2025. The majority of the locations are in Florida, which has 79 restaurants.
The introduction of Bitcoin has yielded positive results for Steak 'n Shake, with increasing sales that may impact the future of the restaurant chain.
